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NEW and EXPANDED, FREE Education and Training Seminars
The 2012 educational conference program will provide you and your entire team with the most useful information, essential skills and proven strategies needed to stay ahead of the competition and advance your business. The 2012 program features a comprehensive line-up of industry training and business seminars FREE for APSP and IPSSA members. The cost to register for non-members is just $45 and the fee includes all three days of industry sessions and access to the exhibits on Friday and Saturday. There are sessions for all levels of builder, technicians, service providers and retail professionals. Bring your entire Team!
The following schedule of educational sessions and training seminars as well as the schedule for the Advance Builder Program, Electrical Appliance Installers Program and the NSPF CPO Fusion Program. Attendees must register for paid courses separately.
Thursday, March 1st Seminar Descriptions
Friday, March 2nd Seminar Descriptions
Saturday, March 3rd Seminar Descriptions
Thursday, March 1, 2012
8:00 a.m. – 9:15 a.m.
IPSSA Basic Training Part 1: CHEMICALS
NSPF CPO Fusion – Primer Course – Paid Course
Advanced Builder Program – Paid Course
Electrical Appliance Installers Program – Paid Course
9:30 a.m. – 10:45 a.m.
IPSSA Basic Training Part 1: CHEMICALS
NSPF CPO Fusion – Primer Course – Paid Course
Advanced Builder Program – Paid Course
Electrical Appliance Installers Program – Paid Course
11:00 a.m. – 12:15 p.m.
IPSSA Basic Training Part 2: HYDRAULICS
Generic Heaters Class
NSPF CPO Fusion – Primer Course – Paid Course
Advance Builder Program – Paid Course
Electrical Appliance Installers Program – Paid Course
1:30 p.m. – 2:45 p.m.
IPSSA Basic Training Part 2: HYDRAULICS
Water Chemistry – SPANISH
Face Book: All You Need to Know to Market Your Business – Part 1
NSPF CPO Fusion – Primer Course – Paid Course
Advance Builder Program – Paid Course
Electrical Appliance Installers Program – Paid Course
3:00 p.m. – 4:15 p.m.
IPSSA Basic Training Part 2: HYDRAULICS
Generic Heaters Class – SPANISH
Face Book: All You Need to Know to Market Your Business – Part 2
NSPF CPO Fusion – Primer Course – Paid Course
Advance Builder Program – Paid Course
Electrical Appliance Installers Program – Paid Course
4:30 p.m. – 5:30 p.m.
IPSSA Basic Training Part 2: HYDRAULICS
Proper Solvent Welding Techniques of PVC Piping
NSPF CPO Fusion – Primer Course – Paid Course
Advance Builder Program – Paid Course
Electrical Appliance Installers Program – Paid Course
Friday, March 2, 2012
8:00 a.m. – 9:15 a.m.
How to Write and Update an Effective Business Plan
Using Smart Phone Technology to Sell and Manage Swimming Pools
Pumps & Motors: The Ins and Outs of How They Work
Retail Showrooms: Big Impact / Little $
Understanding Indoor Air Quality
Basic Electricity for Pools and Spas – Part 1
Advance Builder Program – Paid Course
9:30 a.m. – 10:45 a.m.
Tax Tips & Business Planning for the Future: Making the RIGHT Decisions
Find and Keep Long Term Loyal Customers
Submitting for Awards: Improve Your Chances for Success
Building a Profitable Service Business
Texas Department of Health – New Rules Affecting Commercial Pools – ADA-VGB
Controller Repair and Troubleshooting: What You Don’t Know Could Cost You Time and Money
Basic Electricity for Pools and Spas – Part 2
Advance Builder Program – Paid Course
11:00 a.m. – 12:00 Noon
Sales Techniques for Today’s Economy
Recreational Water Illness
Outdoor Kitchens: Tips of the Trade
Retail Marketing and Promotions
Spa Repair from Plumbing to Electronics and Everything In-between
Gunite, Concrete, and Shotcrete: All You Need to Know
Social Media: All You Need to Know to Market Your Business
Advance Builder Program – Paid Course
2:00 p.m. – 3:15 p.m.
Winning Proposals & Up Selling: How to Make a Knock-out Presentation
The Truth about Borates
Waterproofing: Stop Problems Before They Start
Blast Your Competition: Secret Marketing Strategies for Pool Builders
The Ins and Outs of Robotic Cleaners
Pool Surfaces – Problems and Solutions
Service Profitability – Going High Tech
High End Ozone
Saturday, March 3, 2012
8:00 a.m. – 9:15 a.m.
Understanding the Unique Challenges of Salt Water Pools
Introduction to Hydraulics Part 1
Don’t Fear Your Financials! How to Manage Your P&L Statements
Basic Water Chemistry
The Nuts & Bolts of Pool Remodeling
Project Management from Start to Finish
Sealers: What to Use and Where to Use it
Alternative Sanitization - Exploring other Technology
Social, Video, Blogs, Mobile & More: Advanced SEO Strategies to Reach Today’s Consumer
APSP CBP / CSP Review & Exam – Paid Course
9:30 a.m. – 10:45 a.m.
Screen Logic – Installation & Set Up
Affinity Law: How Variable Speed Pumps are Smart Sense
Advanced Water Chemistry
Drainless Pools: A Work Around the Entrapment Issues?
An In-Depth Look at Flo Pro Variable Speed Pumps
Advancements in Interior Finishes
Stains & Scale: Causes and Solutions
Glass Tile Installation the Right Way
Introduction to Hydraulics Part 2
APSP CBP / CSP Exam – Paid Course
1:30 p.m. – 2:45 p.m.
Insurance, Everything You Need to Know (But Didn’t Know to Ask)
Creating Powerful Backyard Designs in 3-D
EcoStar Pumps & New Product Showcase
Introducing Zodiac's New iAquaLink Internet Pool & Spa Control
PHOSPHATES: Shattering the Myths
The Art of Fire & Water
Intelli-Flo Programming & Energy Auditing
10 Stupid Website Mistakes and How to Fix them All
Hot or Cold: The Basics of Heat Pumps / Chillers
Use of Computers in the Pool Business / Bidding / Job Costing & Lead Tracking
Advances in Water Testing
Thursday, March 1, 2012
Seminar Descriptions
8:00 a.m. – 9:15 a.m.
- IPSSA Basic Training Part 1: CHEMICALS
Multiple Speakers
Written by noted industry expert, Robert Lowry, IPSSA’s Basic Training Manual-Part 1 focuses on water chemistry and covers: properties of water; pool types; volume calculations, standards and measurements; water chemistry and balance; chemistry of chlorination; types of chlorine; protecting chlorine; chlorine generators, bromine and ozone; water testing; and chemical adjustments. It also includes an extensive glossary and practice test questions, easy-to-use chapter tabs, many graphics, charts and tables. This class comes with 1 book, Basic Training Manual-Part 1 and a class room workbook. The class is 4 hours long, 3 hours of instruction and a 1 hour 50 question test. 90% is passing.
- CPO Fusion – Primer Course – Paid Course
David Turnage – Turnage & Associates
Having completed the day -1 “on-line” primer course the student is now ready to complete their certification with the fusion/day -2 class. The class continues with general concepts in mathematics, safety, air circulation, spa operations, maintenance, suction entrapment, state codes and other topics including a bit of fun. The finally is the 60 question, open book exam. By successfully answering 45 questions correct, the student earns the C.P.O. Certification.
- Advanced Builder Program – Paid Course
Vanishing Edge & Perimeter Overflow Pools – Design, Engineering & Construction -
Lew Akins – Ocean Quest Pools by Lew Akins
Ron Lacher – Pool Engineering, Inc.
Vanishing Edge and perimeter over flow pools are often thought to be the most technically challenging to build. This seminar, presented by a unique team with many years of experience in the design, engineering & construction of these pools, will eliminate the mystery in the design & construction of these magnificent water features. Learn the critical principles of water in transit systems including gravity flow in piping and gutters. Explore the important key elements such as catch basin/surge tank sizing and other critical topics. Discover the crucial construction techniques and how to actually build these technically challenging water features.
- Electrical Appliance Installers Program – Paid Course
Charles Rogers - Technical Skills Development
Brian Lee – Technical Skills Development
Classroom-presented training that prepares attendees to pass the Texas Residential Appliance Installer State Exam, as required by the Texas Department of Licensing and Regulation Department for those who install permanently-connected appliances in dwelling units, and those who repair, replace or service electrical equipment on swimming pools, hot tubs, and the like in dwelling units and commercial locations.
Required material: 2011 softbound version of the national Electrical Code Book (NEC) NFPA 70 and tabs for same book (do not install tabs in book prior to coming to class, please). The NEC with tabs installed in the proper Articles of the NEC may be directly purchased from Technical Skills Development Services Inc. for $105, and picked up on class day. Technical Skills Development Services Inc. will provide the following items free of charge to each attendee: related TDLR applications and forms, basic calculator, yellow highlighter, notepad, pen.
9:30 a.m. – 10:45 a.m.
- IPSSA Basic Training Part 1: CHEMICALS
Multiple Speakers
See Course Description Above
- CPO Fusion – Primer Course – Paid Course
David Turnage – Turnage & Associates
See Course Description Above
- Advanced Builder Program – Paid Course
Vanishing Edge & Perimeter Overflow Pools – Design, Engineering & Construction - Continued
Lew Akins – Ocean Quest Pools by Lew Akins
Ron Lacher – Pool Engineering, Inc.
See Session Description Above
- Electrical Appliance Installers Program – Paid Course
Charles Rogers - Technical Skills Development
Brian Lee – Technical Skills Development
See Course Description Above
11:00 a.m. – 12:15 p.m.
- IPSSA Basic Training Part 2: HYDRAULICS
Multiple Speakers
Written by noted industry expert, Robert Lowry, IPSSA’s Basic Training Manual-Part 2 focuses on equipment and covers: hydraulics, pumps and motors, filters, skimmers, fittings and valves, heaters, heat pumps and solar, plus automatic pool cleaners. It also includes an extensive glossary and practice test questions, easy-to-use chapter tabs, many graphics, charts and tables. This class comes with 1 book, Basic Training Manual-Part 2 and a class room workbook. The class is 4 hours long, 3 hours of instruction and a 1 hour 50 question test. 90% is passing.
- CPO Fusion – Primer Course – Paid Course
David Turnage – Turnage & Associates
See Course Description Above
- Advance Builder Program – Paid Course
Vanishing Edge Walls – Exposed Walls, Raised Spas, Waterproofing & More
Ron Lacher – Pool Engineering, Inc.
This seminar is focused on exposed raised walls including weir walls, raised spas, and the lessons learned from the numerous problems now evolving as these specialized water features mature. Learn all about vanishing edge weir walls which are the most visible of the exposed walls and the most costly to repair. See why all exposed walls have issues that, if not addressed, will require recurring and costly repairs! Discover the critical factors including: moisture & thermal fluctuations, waterproofing, engineering, code requirements and more.
- Electrical Appliance Installers Program – Paid Course
Charles Rogers - Technical Skills Development
Brian Lee – Technical Skills Development
See Course Description Above
Dave Scroggin – Raypak
Rusty Alderson - Raypak
This class will discuss Gas heaters – General Instillation, Troubleshooting and Sizing.
1:30 p.m. – 2:45 p.m.
- IPSSA Basic Training Part 2: HYDRAULICS
Multiple Speakers
See Course Description Above
- CPO Fusion – Primer Course – Paid Course
David Turnage – Turnage & Associates
See Course Description Above
- Advance Builder Program – Paid Course
Proper and Improper Watershapes Water-Proofing
J.B. Werner – Concrete Preservation Systems.
Waterproofing & efflorescence control protect your entire pool area concrete shell, coping, deck & rockscapes with proper attention as a design element and not an afterthought. Control efflorescence & prevent call backs.
- Electrical Appliance Installers Program – Paid Course
Charles Rogers - Technical Skills Development
Brian Lee – Technical Skills Development
See Course Description Above
- Water Chemistry – SPANISH
John Weber – Lonza/Advantis Chemicals
Rufus Vasquez - WEK
This is an introductory course is designed to teach the basic water chemistry parameters for pool operation. Topics covered will include physical characteristics (filtration and circulation), chemical parameters (pH, alkalinity, etc.) and biological factors (disinfection and algae). This will be taught in Spanish.
- Face Book: All You Need to Know to Market Your Business – Part 1
Pam Vinje – Small Screen Producers
This is Part I of a two part workshop to learn how Facebook can be used as a marketing tool to boost sales, lower your marketing cost and ultimately increase revenue.
In Part 1 we will take a tour on Facebook. We will discover what consumers are doing on Facebook, take a tour of the platform to understand the purpose of each application, including profile pages, groups, and business pages. We will learn how to set up a proper business page including setting up mobile check ins, and create an editorial calendar to help you inform and mobilize your customers.
3:00 p.m. – 4:15 p.m.
- IPSSA Basic Training Part 2: HYDRAULICS
Multiple Speakers
See Course Description Above
- CPO Fusion – Primer Course – Paid Course
David Turnage – Turnage & Associates
See Course Description Above
- Advance Builder Program – Paid Course
Marketing Strategies for Pool Builders
Brett Abbott – MYM Austin Inc.
This is a Fast-paced, review of marketing and advertising strategies and tactics that have been tested and proven specifically and repeatedly for pool builders. The program will be loaded with real-life examples, based on a decade of experience working with hundreds of different pool builders.
The objectives of this session are:
- Discover what marketing and advertising methods and tactics work best for the swimming pool industry, and identify the common mistakes to avoid.)
- Discover how to SPEND LESS on marketing and advertising, while actually getting BETTER RESULTS.
- Discover how to dominate your niche in the market.
- Electrical Appliance Installers Program – Paid Course
Charles Rogers - Technical Skills Development
Brian Lee – Technical Skills Development
See Course Description Above
- Generic Heaters Class – SPANISH
Jose Barbosa – Raypak
Gas Heater Class – General Installation, Troubleshooting and Sizing in Spanish.
- Face Book: All You Need to Know to Market Your Business – Part 2
Pam Vinje – Small Screen Producers
The course is designed for business people that started a Facebook Business page but don’t know what to do from there. The presenter will lead you through explanation and examples of why you should use Facebook and steer you on the path of how to use Facebook, including;
- Discover how to use your Facebook business page to generate website traffic and capture website leads
- Explore Facebook lead generation tactic s to increase your Facebook business page following and increase reach.
- Learn how to build your social search referral market including how to incentivize your brand evangelists.
- Discover Facebook targeted advertising opportunities through ads, sponsored stories, featured stories check ins , page to page marketing, contests and engagement tactics.
- Find out what's coming up on Facebook and how to incorporate these new applications into your marketing mix
Attendees will come away with knowledge on how to improve their Facebook efforts to get business results
4:30 p.m. – 5:30 p.m.
- IPSSA Basic Training Part 2: HYDRAULICS
Multiple Speakers
See Course Description Above
- CPO Fusion – Primer Course – Paid Course
David Turnage – Turnage & Associates
See Course Description Above
- Advance Builder Program – Paid Course
Marketing Strategies for Pool Builders Continued
Brett Abbott – MYM Austin Inc.
See Course Description Above
- Electrical Appliance Installers Program – Paid Course
Charles Rogers - Technical Skills Development
Brian Lee – Technical Skills Development
See Course Description Above
- Proper Solvent Welding Techniques of PVC Piping
Brian McCarty – IPS Weldon
This session will be reviewing the proper techniques of solvent welding PVC pipe to fittings. A power point presentation will include all aspect of the solvent welding process. From cutting the pipe, to preparing the pipe, to selecting the correct solvent cement for the particular size of pipe being used. Handling and safety concerns will be addressed as well.
Friday, March 2, 2012
Seminar Descriptions
8:00 a.m. – 9:15 a.m.
- Advance Builder Program – Paid Course
Everything the Pool Builder Should Know About Gunite & Shotcrete
Ron Lacher – Pool Engineering, Inc.
Pneumatically placed concrete is one of the most important materials used in swimming pool construction. Learn the critical aspects of pneumatic placement including nozzling techniques, reinforcement encapsulation, concrete consolidation and more. Explore both the dry mix process and the wet mix process and their differences. Learn the correct shooting techniques and importance of proper rebar placement and encapsulation. See firsthand the defects and failures brought about by improper application techniques
- How to Write and Update an Effective Business Plan
Al Escobar – Modern Method Gunite
If we wanted to get to Happy, Texas from San Antonio we would have to have to use a map, Map Quest, or at least have some sort of plan. Businesses work much the same way with a business plan as the road map. These plans are essential for the success of a business as well as selling tools for acquiring customers or acquiring financing. In this class, we will learn how to establish and or update a successful business plan.
- Using Smart Phone Technology to Sell and Manage Swimming Pools
Chris Anderson – Custom Pool Concepts
As smart phones and tablet computers are becoming more popular and are being used by multiple Fortune 500 companies it is important we stay ahead of the curve and understand how they can help our personal business become more efficient and effective. In this session we will cover how you can use these devices to increase your bottom line and productivity.
- All About Pumps, Filters & Hydraulics
Will Ainsworth – Professional Pool Services of Texas
Rex Godbee – Aquatic Certified Technicians
From the seasoned pro to the novice, you will find this course is designed to help you from initial installation to the replacement of pumps and filters. The difficult subjects of proper equipment sizing, hydraulics and electrical and diagnosing leaks are made practical and simple. You will learn a few tricks of the trade to save time with fewer or no callbacks.
- Retail Showrooms: Big Impact / Little $
Alexis Buffamante – Richards Total Backyards
The showroom is the window of opportunity that can make or break the sale. This cohesive session will provide you with a plethora of ideas and tools to implement immediately with little out of pocket cost. It will help open your eyes to what you can’t see in your showroom. You can’t afford to miss this informative, exciting, seminar, the benefits are priceless.
- Understanding Indoor Air Quality
Louis Fruia – CISD
This class is for everyone in the aquatics industry or those who make aquatics their business, including coaches, service technicians, and pool operators. Learn the lessons you need if you are responsible for providing the safest aquatic environment. Create as a healthy illness free environment for every athlete, employee or client that you allow into your facility. Learn how to provide your employees with the tools need to teach the lessons in providing an illness free environment.
- Basic Electricity for Pools and Spas – Part 1
Tom Hunter – Pentair
This class will be a discussion on how electricity works and on methods to safely use it in the pool industry. We will have a master electrician, knowledgeable on industry specific applications, on hand to answer questions.
9:30 a.m. – 10:45 a.m.
- Advance Builder Program – Paid Course
Everything You Wanted to Know about Shotcrete - Continued
Ron Lacher – Pool Engineering, Inc.
See above session description
- Tax Tips & Business Planning for the Future: Making the RIGHT Decisions
Al Escobar – Modern Method Gunite
The objective of this course is to develop a framework for understanding how taxes affect business decisions. Traditional accounting courses do not consider the role of taxes. Similarly, traditional tax courses often ignore the richness of the decision context in which tax factors operate. The key themes of the framework – all parties, all taxes and all costs – are applied to decision contexts, such as investments, compensation, organizational form, regulated industries, financial instruments, tax-sheltered investments, mergers and acquisitions, multinational, and multistate. The ultimate goal is to provide a new approach to thinking about taxes that will be valuable even as laws and governments change.
The practical consequences to the study of taxation are varied. But this fact stands out--taxes affect us all. Even if one does not plan to be a tax practitioner, there is a definite relevancy in the study of taxes. Various aspects of one`s personal life are affected by tax rules. These rules can be significant in such personal transactions as: selling a residence, paying an obligation, investing in stocks or bonds, handling marital settlements, estate planning and retirement. Business transactions are also influenced by the rules of taxation. Some of these are: buying and selling business property, handling of mortgages, liquidating or reorganizing a business and transactions between an employer and employee"
The study of taxation can be divided into many areas: individuals, partnerships, limited liability corporation tax, “S” corporation tax, “C” corporation tax, employment tax, estates, trusts, state taxes, gift taxes to name a few.
- Find and Keep Long Term Loyal Customers
Greg Leavelle – SCP
Your satisfied customers will shop at your competition, Your loyal customers would rather fill up their pool with dirt and plant a rose garden than to buy somewhere else. Is that your customer? Do you want to find more loyal customers like that? Come hang out in this class to find out how you and your staff can “Find and Keep Long Term Customers.”
- Submitting for Awards: Improve Your Chances for Success
Thom Blumenkamp – Texas Pools
This class will discuss the value of winning awards as a promotional tool for your business. I will teach you how to get the “right” photo, choose the correct category for submission, and how to write a proper description of you project.
- Building a Profitable Service Business
Doug Dinkins – The Spa Doctor
Jim Jacobsmeyer – Sunchase Pools & Spas
This session will discuss how to improve your bottom line and grow your business.
- Texas Department of Health – New Rules Affecting Commercial Pools – ADA-VGB
Katie Moore – State of Texas
The program will include a review of the changing regulatory climate affecting aquatics. It will include information about ADA, TAS, 2011 NEC, CPSC interpretations of VGBA, electrician licensing requirements, and the MAHC and the impact in Texas and nationally. Changes to the Texas Standards for Public Pools and Spas will be introduced and discussed
Since 1999 the aquatics industry has been the target of many new national laws and standards as well as subject to fundamental changes to existing laws and rules regulating aquatic facilities and facility personnel. These changes have resulted in confusion and frustration. Often the interpretation and application of these laws, rules and guidelines appeared to go from one extreme to the other, with little explanation and no consideration of the impact upon the aquatics industry. How all these regulations, standards, guidelines, and recommendations affect the construction, operation and maintenance of a facility is confusing to aquatics professionals, maintenance professionals, administrators, and regulatory officials. To further complicate this issue often national regulations and standards can and do differ from regulations in Texas.
The different regulations and how they affect the pool owner/operator in Texas will be clarified and simplified. In addition copies of a portion of the proposed rules for public pools and spas will be provided for discussion.
- Controller Repair and Troubleshooting: What You Don’t Know Could Cost You Time and Money
Will Ainsworth – Professional Pool Services of Texas
Rex Godbee – Aquatic Certified Technicians
This class will uncover some of the mystery surrounding automatic controllers and reveal the ease in which they can be diagnosed. You will learn to repair the most common problems and issues on the many types of controllers that are currently in use, as well as some of their predecessors you may come across. In it you will find many tips and shortcuts to help you find and solve the trouble faster, thereby helping your customer and your bottom line. This class is for the intermediate technician with knowledge of controllers and how they are installed and operate.
- Basic Electricity for Pools and Spas – Part 2
Tom Hunter – Pentair
This is a continuation of Basic Electricity for Pools and Spas Part 1. See session description above.
11:00 a.m. – 12:00 Noon
- Advance Builder Program – Paid Course
Selling and Building the Million Dollar Pool
Lew Akins – Ocean Quest Pools by Lew Akins
This session will discuss how to address the really big jobs and how to recognize the opportunity to sell one.
- Sales Techniques for Today’s Economy
Adam Boyd – Sandler Training
The purpose of this session is to help pool and spa building and service companies approach sales more effectively. We’ll look at common sales challenges such as:
- Frustration with hearing, “It’s too expensive,” or “This isn’t a good time”;
- Spending time with prospects who never buy;
- Wasting precious time on proposals only to hear, “Let me think it over”;
- Disappointment that business and networking don’t lead to enough referrals.
We’ll explain why those occur and look at ways to overcome those challenges as we focus on:
- How to close more sales;
- How to turn "think it over’s" into “yes”, or a quick “no”;
- How to pre-qualify prospects and stop unpaid consulting;
- How to set proper expectations;
- How to sell without looking like a salesperson.
- Recreational Water Illness (RWI)
Louis Fruia – CISD
For 11-years we have heard about RWIs but even today many still do not know how does one create an illness free zone? This lesson will ….expand your current knowledge base of aquatic facility operations to include an understanding challenges faced by any operator or service technician as they build and awareness of the options available to improving indoor and outdoor aquatic environments.
- Outdoor Kitchens: Tips of the Trade
Darrell Plemons – Bull Products, Duhamell & Associates
Competing in the marketplace with the Big Box Stores and understanding what options are out there when designing and selling an Outdoor Kitchen that enhances the entire Outdoor/Living concept. What Consumers are really looking for in an Outdoor Kitchen but do not know to ask.
- Retail Marketing and Promotions
Alexis Buffamante – Richards Total Backyards
The consumer is ever changing. Don’t be left in the dust by your competitor. This session will teach you to be innovative and how to impact your customers with maximum moments of influence. You’ll walk away with a map to help guide you through the year. “Plan your work, work your plan”
- Spa Repair from Plumbing to Electronics and Everything In-between
Doug Dinkins – The Spa Doctor
Jim Jacobsmeyer – Sunchase Pools & Spas
This class will discuss diagnostics, repair, and installations. Know when to repair and when to replace.
- Gunite, Concrete, and Shotcrete: All You Need to Know
Edgar Sanchez – Modern Method Gunite
This class provides a general history and description of concrete, the composition of concrete, the applications of and the methods of application of concrete. Edgar will include detailed descriptions of shotcrete (wet and dry mix), tools of the trade, and how it relates to the pool industry.
- Social Media: All You Need to Know to Market Your Business
Pam Vinje – Small Screen Producers
Blogs, and widgets and feeds, Oh My! Social media platforms and new online tools are changing the way your customers and prospects seek to build relationships with your small business. Learn about the latest social media marketing trends, and take home some practical tools to help you prepare for the social web evolution.
2:00 p.m. – 3:15 p.m.
- Winning Proposals & Up Selling: How to Make a Knock-out Presentation
Lew Akins – Ocean Quest Pools by Lew Akins
Learn how to separate yourself. Learn how to get the customer what they would love to have. Stop competing over price.
Dr. Jeff Lloyd – Nisus Corp
Introduction to Borates
Borate Chemistry & Uses
Toxicity and Essentiality
Borates in Pools
Different Borates
Different Pools
Benefits to professionals and owners
How they work
Borates and Algae
Conclusions
- Waterproofing: Stop Problems Before They Start
Phil Funkhouser – Aqua Fin
The theme of this session is “You only get one chance to waterproof properly, so do it right!” This session will focus on the design considerations and application techniques for successful waterproofing and applications for various types of structures. Examples of different types of waterproofing methods will be shown and discussed. Photos of various waterproofing applications will be shown and described for applicability to the project conditions.
- Blast Your Competition: Secret Marketing Strategies for Pool Builders
Brett Abbott – MYM Austin Inc.
Laser-focused review of the top three most important marketing, lead generation and deal-closing strategies for any pool builder. If you’re overwhelmed with too many ideas and recommendations from so-called “gurus” and ad reps, then THIS is the class for you!
The objectives of this session are:
- Discover what top 3 strategies are more important than 50 other strategies all put together.
- Discover the referral strategy that blows the two “traditional” referral strategies clean out of the water!
- Discover (and steal) this one killer secret from the largest pool builder in the world.
- The Ins and Outs of Robotic Cleaners
Justin Civile – Smartpool
Robotic pool cleaners are the fastest growing product segment in the swimming pool industry. Whether you are a builder, retailer or service driven company, understanding this changing market sector will greatly increase your growth potential. This presentation will cover how robotic cleaners work, what makes them work and why you need to be offering them to your customers. Robotic cleaners have changed the way people think about pool maintenance, so get in the game because robotics are here and they are here to stay.
- Pool Surfaces – Problems and Solutions
Edgar Sanchez – Modern Method Gunite
Pool Surfacing 101: This class provides a general history and description of plaster as well as common troubleshooting information. Edgar will include descriptions of different types of plaster.
Marc DeBrum – Clearwater Tech
This presentation will provide an introduction to ozone and its benefits, limitations, and methods in which ozone is produced. In addition, an overview of a typical ozone system will be discussed and design considerations.
Saturday, March 3, 2012
Seminar Descriptions
8:00 a.m. – 9:15 a.m.
- Understanding the Unique Challenges of Salt Water Pools
Todd Reeves & Christian Vernhes– Davey Water Products Ecomatic Technical Support
The class will be about the features and benefits of salt water chlorination.
We will discuss some of the unique challenges of salt water pools and how to address them and the basic functions and operation of salt water chlorinators.
- Introduction to Hydraulics Part 1
John Ott – Hayward
This session will be an introduction to Pool and Spa Hydraulics, presented in a manner that all will understand. Both new pool and existing pool hydraulics will be addressed. We will also talk about how energy efficiency needs to be part of the hydraulic picture. We will talk about the steps needed to size the right pump and filter. Flow rates, turnover, head loss and velocity will be discussed along with many other necessary hydraulic information.
- Don’t Fear Your Financials! How to Manage Your P&L Statements
El Escobar – Modern Method Gunite
Cash is king! If you have control of your cash, you have control of your future. This class focuses on fundamentals of accounting, particularly the Profit & Loss Statement, which tells us exactly where the cash is, or is not! An understanding of these fundamental statements will allow proprietors to make daily educated business decisions that focus one’s time and energies on the right tasks to ensure the success of the business.
John Weber – Lonza/Advantis Chemicals
This is an introductory course designed to teach the basic water chemistry parameters for pool operation. Topics covered will include physical characteristics (filtration and circulation), chemical parameters (pH, alkalinity, etc.) and biological factors (disinfection and algae).
- The Nuts & Bolts of Pool Remodeling
Thom Blumenkamp – Texas Pools
In this class we will discuss the client interview process, how to evaluate the existing property, structure and equipment, and effective scheduling.
- Project Management from Start to Finish
Scott Waldo – Platinum Pools
This session will teach how to schedule the construction from excavation to plaster of a pool.
- Sealers: What to Use and Where to Use it
Jim Dill – Deck-O-Seal
This session will discuss why sealers are used as well as how sealers work. The different types of sealers will be identified and the types of finishes will be taught. Also discussed will be the proper cleaning and preparation of the different surfaces that are sealed. You will learn how to properly apply sealers and how to maintain the surfaces.
- Alternative Sanitization - Exploring other Technology
Kent Fisher – Delta UV
John Grillo – Del Ozone
Delta UV presents optional sanitizing to chlorine and salt. Chlorine can leave skin dry and itchy, while irritating eyes and nose, when levels are too high and the same when the pH is off due to chemical imbalance. Salt is very popular currently, but UV is non corrosive and leaves no residual in the pool.
Ozone is an efficacious antimicrobial oxidizer that can be safely applied to public swimming venues. Its function in public recreational water is as a Secondary Disinfection System used in conjunction with chlorine. Water clarity and quality is improved in the pool after ozone’s potent and rapid oxidation (to which microorganisms cannot become immune).
Ozone is effective at reducing chloramines in pool water that when left uncontrolled, 1) will reduce the ability of the pool water to protect itself against human pathogens; 2) contribute to structural/equipment corrosion (primarily as a function of off-gas); 3) potentially exacerbate “swimmer’s asthma”.
Ozone system sizing, component details, and design parameters, in conjunction with Good Manufacturing Practices (GMP) and the proposed Model Aquatic Health Code (MAHC), are discussed for four categories of swimming venues to provide the balance of efficacy and safety for pool operators and bather/swimmers.
- Social, Video, Blogs, Mobile & More: Advanced SEO Strategies to Reach Today’s Consumer
Pam Vinje – Small Screen Producers
It is suggested you attend Social Media Beginners prior to attending this class. There are three ways customers are finding your products and services on the internet: through their mobile phone, through search engines using key words, and through social search. Learn how to be found on all three using free and low cost tools and techniques that position your company to make money this season!
- APSP CBP / CSP Review & Exam – Paid Course
9:30 a.m. – 10:45 a.m.
- Screen Logic – Installation & Set Up
Tom Hunter – Pentair
Sue Robach – Pentair
This session explains Integrating Pentair’s Screen Logic control interface to Intellitouch and Easytouch systems. Students will learn how to install and set up Pentair’s Screen Logic control system. Installation will include power center wiring, protocol adapter wiring, internet and non internet installations and programming.
- Affinity Law: How Variable Speed Pumps are Smart Sense
Devon Enders – Zodiac
This class will address Affinity Law in regards to how pipe size, line velocity, RPH’s and run time can equate to homeowner’s saving a lot of money. The first objective of this presentation is to understand how the amount of water flow affects the total dynamic head in the entire pool equipment system. The second objective is for the pool pro to be able to give a simple explanation to the pool owner of how it will benefit them to switch to a variable speed pump and why it will save them money. The third objective is to understand the relationship between TDH and energy savings.
John Weber – Lonza/Advantis Chemicals
This course is similar to the basic water chemistry course but provides more detail on topics such as superchlorination, oxidation, phosphates and a host of other subjects. This course can be considered a step beyond the basics.
- Drainless Pools: A Work Around the VGB
Steve Barnes – Pentair
Learn the latest about the VGB Act and recent CPSC Rule changes impacting public pools, plus a case study on how one pool builder is thriving in tough times by building Drainless Pools that are also energy efficient. He’s hiring, are you?
- An In-Depth Look at Flo Pro Variable Speed Pumps
Ric Hart – Zodiac Pool Systems
Steve Intres – Zodiac Pool Systems
This class will be a discussion of the various energy efficient products available from Zodiac with an emphasis on the VS-FloPro Variable Speed Pump. In this class, we will explore the various methods and technologies that are available today to drastically cut the energy required to operate a swimming pool, spa, and/or water feature.
- Advancements in Interior Finishes
Edgar Sanchez – Modern Method Gunite
This class provides a description of the different types of plaster services currently available. Edgar will focus on the propter techniques and equipment required to properly conduct a jobsite evaluation of various pool finishes. He will also share many of his unique procedures and the most interesting cases will be presented as a learning tool.
- Stains & Scale: Causes and Solutions
Jana Auringer – The Pool Lady
Barry Dirks – Jacks Magic
This Session will outline common causes of stains and scale in swimming pools and how best to remove and prevent them. The importance of water balance and proper stain identification will also be reviewed. Where appropriate, actual photos and descriptions of stain and scale issues will be presented.
- Glass Tile Installation the Right Way
Robert Devereaux – Laticrete
Joe “Mike” Simpson - Laticrete
This class will discuss installation procedures to set glass tile, including the “one-step method” for face mounted sheets. Subjects that will be addressed: Waterproofing, suitable substrates, setting of tile, setting materials, expansion or “soft joints” and grouting. Question and answer session to conclude presentation.
- Introduction to Hydraulics Cont’d/EcoStar Variable Speed Pump
John Ott – Hayward
In this session we will continue with hydraulics and then move into the EcoStar Variable Speed Pump. During this session we will talk about variable speed technology along with installation, programming and operation. We will end with alternative ways of programming the EcoStar and discuss connecting to third party controllers.
- APSP CBP / CSP Exam – Paid Course
1:30 p.m. – 2:45 p.m.
- Insurance, Everything You Need to Know (But Didn’t Know to Ask)
Jeannette Blanton – Independent Insurance Group
Renee Monet – Independent Insurance Group
What are all these policies and endorsements? Why do I need them? Come learn the answers to these questions and more. We will also discuss tips on how to SAVE MONEY and REDUCE your RISK. We will explain why being with an association endorsed program vs. a ‘pool & spa program’ is important. There will be a question and answer time and a chance to win a $50 gift card.
- Creating Powerful Backyard Designs in 3-D
John Rapp – Structure Studios
“Use Technology to Increase Your Profits”; this session introduces professionals to the
advantages of using technology such as 3D design software to complete
projects. Using the industry leader Pool Studio as a model, the class
demonstrates how easy it is to design with software and save time while
creating a stunning end product to amaze customers.
- EcoStar Pumps & New Product Showcase
John Ott – Hayward
This will be a continuation of the “Introduction to Hydraulics Cont’d/EcoStar Variable Speed pump” along with a presentation by the sales staff as to what is new with Hayward Pool Products for 2012.
- Introducing Zodiac’s New iAquaLink Internet Pool & Spa Control
Terry Williams – Zodiac
This class will be a discussion of the features, benefits, available kits, and installation steps of Zodiac’s new web device, the iAquaLink. The first objective of the presentation will be to explore Zodiac’s iAqualink wed device that allows internet control of the swimming pool from a smart phone, iPad, or laptop computer from anywhere in the world. This discussion will include what it is, how it works, and how to install it. We will then demonstrate how to add the pool’s Aqualink control to a home network via the iAquaLink web device. And finally we will discuss how Zodiac’s trade and consumer marketing campaigns are geared to maximize the success of this highly anticipated product and will ensure that the consumer gets the message that this product is here and is available.
- PHOSPHATES: Shattering the Myths
Tim Berry – BioLab
There has been much discussion regarding phosphates over the past several years. The fact is that phosphates are not “new” – they have always been present and are not more prevalent today than in the past. So what exactly are phosphates? In general, what is the difference between the compound that is referred to as “phosphate” and orthophosphate? Where do phosphates come from? Tim Berry from BioLab, Inc. addresses these questions and the answers to the most important questions our industry needs to know, “Does orthophosphate contribute to chlorine demand and what is its relationship to algae growth REALLY?” The answers may surprise you.
Kevin Doud – Grand Effects
This class will cover the benefits (increased sales) of incorporating Fire and Water Features. The class will give builders many creative ideas so they can incorporate Fire and Water Features into their jobs; and will teach the different application and cover in detail the mechanics of the different installations.
- Intelli-Flo Programming & Energy Auditing
Sue Robach – Pentair
Tom Hunter – Pentair
This class will be a discussion on the setup and operation of Intelliflo pumps, and how to do an energy audit that can be used to help installers effectively sell variable speed/flow pumps to consumers. Students will learn about the efficiencies of Pentair’s IntelliFlo pumps and how to program to maximize efficiencies, Students will also learn how to conduct an energy audit so the consumer can track their return on investment.
- 10 Stupid Website Mistakes and How to Fix them All
Brett Abbott – MYM Austin Inc.
A Fast-paced overview of the top-10 most common website mistakes that hurt your effectiveness, your search engine rankings and your sales. Plus – Discover how to beat your competition with a superior website.
The objectives of this session are:
- Identify the 10 common website mistakes to avoid at all costs.
- Discover how to maximize traffic to your website.
- Discover how to make your website “sticky” so that visitors “stick around” and BUY.
- Discover how to make FUTURE BUYERS give their contact information NOW (even if they aren't ready to buy from you.)
- Hot or Cold: The Basics of Heat Pumps / Chillers
Dave Scroggin – Raypac
Rusty Alderman – Raypac
This class will cover general installation, troubleshooting, and sizing.
- Use of Computers in the Pool Business / Bidding / Job Costing & Lead Tracking
Thom Blumenkamp – Texas Pools
In this class we will discuss different types of computer systems. I will provide an overview of the various software packages available for the pool industry and using “off the shelf” software.
- Advances in Water Testing
Tom Metzbower – Taylor Technologies
In addition to looking at correct water testing and treatment dosages for water balance and sanitation, the seminar will identify potential water testing interferences and how to correct them in the field, correction of the total alkalinity value caused by the presence of cyan uric acid the water and discussion of new testing devices currently offered by the industry, and the implication for the professional who is doing the field testing.
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